Creating a new web app and developing everything from scratch.
Any recommendations on marketing stack and tools of choice to use with MixPanel?
My suggestion: start with listing out what you want to track. One issue I ran into is realizing later on that I needed to track additional actions (for example, when a specific button was clicked), so I didn't get the whole picture. The downside to that is I then had incomplete data – for the period prior to tracking this missed action, my reports were a big mess.
As far as adding tools to Mixpanel, by far my favorite is FullStory. Check out their features – it's by far one of the best tools I've ever used!
Here are a few links to get started:
yep, no surprises here...
If you got the time, I recommend Suhail Doshi's lecture in YC (Mixpanel founder): https://www.youtube.com/watch?v=MABmQhOlmJA To get a general idea.
Then head out to https://help.mixpanel.com/hc/en-us/articles/360000857366-Plan-Your-Implementation , as recommended by others.
Postmark for transactional emails
Outseta for a CRM/ User login systems and marketing.
Mixpanel for Interaction tracking
BUT sit down first and plan what you want to do, what you want to track and how you want to display it. Trust me that I didn't and I am still paying dearly for it even after sorting the issues.
Also pick a framework that works for you in a language that you like. Theres no point in going for the latest and greatest. Vanilla HTML and JS works for you? Great, PHP? Knock your self out if it works it works. Once you get off the ground then look at other things.
If you want to use mixpanel in a vuejs component:
Hope this helps!