What are the best practices on picking what events to track?
We're split between tracking specific events or tracking everything (but then building custom reports).
The benefit of tracking only specific events is that it:
- reduces noise
- lower Mixpanel credit usage
However, the problems with it are:
- regular have to ask developers to change tracking events
- no historical data; if we want to track a new event, we start gathering data for it from scratch
Alternatively we can track everything. This increases noise but maybe we can overcome this by creating specific reports based on our quarterly goals. It will cost more (Mixpanel credits) but we won't need to pull-in our developers nor have to worry about missing data.
What are the best practices here?