wanted to ask everyone around about messaging
which kind of messaging has been successful for your company?
we use email messages quite often at my company. we created a back to school campaign with discount codes and found our engagement grew after a couple of these messages. of course not all of them did, but we did see some conversion in our funnels.
also, i had reached out to mixpanel directly cos we were getting a lot of our emails marked as SPAM.. i learned a LOOOT about DKIM and they also suggested this article: https://blog.hubspot.com/blog/tabid/6307/bid/30594/A-Marketer-s-Guide-to-Getting-Past-Email-Spam-Filters.aspx#sm.001kufx7219ie4q10f02c4396zbix%22