We have set up a very basic funnel - landing page --> payment page --> success page.
We run into a problem when we are viewing the funnel. We see landing page --> payment page --> but when we get to the success page we only notice around 1/5 of those who actually subscribed.
When we look within insights and the people's tab - it shows those who converted to match with our actual conversions.
Something to point out - when a user is on the landing page - 4/5 of the five buttons go to directly to the payment section of the payment page - the other 1/5 goes to the top of payment page. That is to say 4/5 goes to oilprice.com/global-energy-alerty/signup#payment - I wonder if this is affects the funnel? It shouldn't however if the data is within insights / people.
The only issue is within the funnels. Any ideas as to why this may be happening?