Can I compare data from last year with this year? I want to see if there's a pattern and if our decisions this year made a difference.
I have some great news here- this is a new insights feature that recently shipped!
In order to compare two different time periods, you can utilize the "Compare to the past" button that is under your filter bar:
In your case, you can select the "previous year" option to compare the activity in your insights report to the activity of this report during the same date range from the prior year.