Question

Shopify + Mixpanel

  • 12 February 2021
  • 1 reply
  • 107 views
A

Hi,

I run an ecommerce store on Shopify. I want to track a few user actions on my store. A couple of use cases are below

  1. Find users whose order value is more than X but never came back to buy another product
  2. Find users who have abandoned the cart but came back later to browse the products

I can set up whatever events are required for this, but wanted to understand if this is possible with Mixpanel. Asking here because I couldn’t find this online.

1 reply

Muffaddal Qutbuddin
Rank
Userlevel 3
Badge +2

Hello @adityagiv , both of the use cases are possible with Mixpanel. Basically you will have to create cohorts of such users to analyze/target them.

Here is how to do it.

1-  purchase event with order value property than X > did not > product view/home page view

2- Abandon cart event > did > product view
 

 

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