In Mixpanel's 2017 Product Benchmark Report, as cited in their "What Is A Good App Retention Rate" blog post, they cite 8-week retention rates of 20% as average, and ~35% as "elite".
I'm curious if anyone knows if these numbers map to "First time" retention (tracking new user cohorts over time), or "Recurring" retention (tracking retention of loyal users) in Mixpanel?
Asking because these two numbers (First Time Retention vs Recurring Retention) are VERY different for my product, and would mean we're either well below average, or actually quite elite!
Let me know guys! Thanks!