Question

Export Audience to Facebook Ads Resulting in High Audience Size Drop

  • 31 August 2021
  • 0 replies
  • 15 views

I exported audience cohort from Mixpanel to Facebook below with a size of 630K

In the export Status, it shows that Mixpanel successfully exported around 320K audience

But when I checked on Facebook, it shows that only 8K of custom audience has been built from the export.

 

Could anyone please advise what may be the discrepancy reason (320K vs 8K) and how can I increase the audience size?


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