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We’re sunsetting messaging and mobile A/B testing in 2022

  • 14 January 2021
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We’re sunsetting messaging and mobile A/B testing in 2022
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  • Mixpanel Community Team
  • 535 replies

A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. 


To help you understand how and why we made this decision, you can read the full post on our blog.
The blog post includes:

:small_blue_diamond: Why we made the decision and how you’ll be able to learn more about your users as a result

:small_blue_diamond: New messaging integrations, including a list of preferred partners offering discounts for getting started

:small_blue_diamond: Resources for Messages & Experiments users during the transition

For the remainder of 2021, we’ll support the same messaging and mobile A/B testing features you have access to today. If you have product questions, you can find answers through our Help Center, User Community, and Support team.

On January 1, 2022, we’ll officially sunset Messages & Experiments and remove access for all customers.


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