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They say it takes a village to raise a child, and it also takes a team to support you at Mixpanel. We genuinely believe in our value of one team and you will find several roles in your journey with us that support you to success. Here’s the lowdown of them all and conversations you should be having with them and their favourite part of their role. Support engineerThis is the person who provides reactive troubleshooting and escalation steps. If a customer runs into any problems or has any questions about Mixpanel, the support team is their first resource. We also escalate bugs to the engineering team, and advocate for feature requests to the product team. They are available for anything related to problem-solving. If you have a question about why your data looks unusual, how to export or import data in Mixpanel, or a general question about how a feature works, they are the main point of contact. They are product experts, so our conversations revolve around sharing that expertise to help
Hello Team, I am trying to implement a customer engagement score for my company using mixpanel. The idea is to assign scores to customers based on the actions they perform and how often they perform these actions. The actions will be weighted based on significance.My challenge is, i do not know if mixpanel has the capabilities that will enable me achieve this. I have done something similar in the past with data studio. Please can anyone have a clue how i can achieve this on mixpanel ?
I just wrote down the steps I did to set up a pipeline from Mixpanel to S3, then triggers a Lambda function that processes the data and then stores it in DynamoDB.You’re welcome to check it out on Medium: Storing Website Analytics in DynamoDB
Watch hereQuestions Of the 37 questions submitted, we were able to answer the following questions live in the session:Please share a use-case for edtech. At iCode we provide live online classes, and self-paced trainings as well. can you demonstrate a cohort use? Does Mixpanel share the raw data (like raw hits data)? Can you please talk about the accuracy of the reports/data that Mixpanel provides? Does it do sampling or back-calculate the data in Goals/funnels as GA does? Can you bring in any events already created in GA into MixPanel? If so, how can you do this? Usually, after integrating Mixpanel, how long does it take to start seeing the benefits of it? How many events you can add to each funnel? Can we merge the data of two funnels? Do we need developer support for custom event set up? Does Mixpanel provide direct help/support contacts for implementation or at later stages? Is there a way to check for bounce rates? How to integrate mixpanel with an in-app or push notifications tool
At Mixpanel, I recently conducted a Webinar on ID management and I thought of extending it with a blog postIntroductionUsers might use different browsers, move from a mobile device to a laptop, or periodically clear browsing data. Mixpanel's identity management system offers the ability to link users’ movements across different platforms, giving a holistic view of the user journey.Mixpanel is able to link together a user’s journey by using our identity management system to create identity clusters that group together collections of distinct_ids that connect to an individual user. This results in accurate reporting by properly attributing events to the user that performs them, regardless of the device they are presently using.Understanding how to use Mixpanel’s identity management greatly expands your ability to glean actionable insight from event data.Benefits of Mixpanel’s Identity MergeMixpanel’s Identity merge is a more robust identity management to its legacy ID management.Pre and
22 Mixpanel Tips for 2022Tutorial
At the top of the year our Professional Services Managers Peishan Tan (APAC) and Harriet Kaufman (EMEA) sat down with me to spill the beans on the top tips for Mixpanel reports and capabilities folks should leverage this year.Here’s what they came up with: Review all your reports and dashboards; rename and delete at your own discretion from the new navigation. Include a link to a high-level public dashboard to your board meetings Complete your year in review to reveal any seasonality, compare 2021 to 2020 and use the insight to inform your 2022 strategy If you’re a project owner or admin, jump into your organization settings to mark key dates, review your top users,top reports and billing so far. Ready to implement? Check out our updates to Import API Before you leave the organization setting don’t forget to add new folks in the company and remove alumni; better yet explore SSO access. Get implemented with our help here or our partner’s help here or review your implementa
Mixpanel’s Funnels allows you to examine how end-users perform events in a series. Funnels calculate and display the amount of users who convert from one event to another within a particular time window. This allows you to identify where your users drop off, what segments convert the most, and other important facets of the user journey.In this blog, we are going to focus specifically on the different filter types present in Funnel report and the different use cases attached to them.What are In-line Filters and report-level filters?In-line filters are applied directly to the event that has been chosen in that particular stepReport-level filters are applied in the query builder for all events present in the reportExample to demonstrate the differencesImagine you are running an e-commerce website where users can view and buy toys on the platform. A user has performed certain viewing and purchasing events on the platform (see image attached)Now you want to create a funnel to understand the
We have a sum which is in the millions on an event page - but I want to show it in the basic figures...eg 1.2mn is being shown but I want to show it as 1,206,547 or whatever it is….how do i force number format back to detailed figure…. and secondly I want the page to auto refresh on a screen...can i do that so the number if always updating real time? thanks
here is the view that i will need in my dashboard by implementing a session with the help of backend node sdk of mixpanel. Is this possible? Can I get some pointers if this is possible? I also need to fetch JSON data from mixpanel using api to show in our dashboard this way.
The purpose is to count out the number of users who are no longer using the app within the range of days. The report is about how many users are not operating the product count after 3 days or 7 days, even 30 days.I have tried to use the app_session with session_length, and the report seems not an expected result. Is there any trick or the value I should have or suggestion that can achieve this problem?Thanks for the help in advance.
Hi, Ive created a lifecycle analysis for my product looking at the new, retained, resurrected and dormant users.If I sum the number of groups per day https://mixpanel.com/s/4lA9Py = 277this goes above my daily active users = https://mixpanel.com/s/1rYFrH = 249 *Feb 7Can you help me understand the ±30 users gap here?
Many businesses have the question, who are my active users, and has that number gone up or down? For any successful business, it’s really important to understand who your active users are, as well as whether you’re getting more of them or less. Typically, getting and retaining more active users correlates well with business outcomes such as monetization and retention. Step 1: Define who an active user is. This is a deceptively simple question but is actually quite deep. To determine an active user, First, you need to understand how users get value from your application Second, you need to figure out the natural frequency of getting that value. For example, with a video-streaming application like Netflix, a user gets value by watching videos. We’d probably assume that Netflix’s users watch shows at least on a weekly basis. So we might start with a definition of an active user as someone who has “watched at least one video in the last week.” This differ
What’s the point in having real-time data if you don’t enjoy the past-time data too? I’m talking about looking at the year just past and even the year before to draw new insights about your products performance. Create the following reports to complete your very-own Year in Review and see what you uncover!TL;DRAdd annotations to insights and funnels Compare MAU to past year in insights Retention over the past year broken-down by source Run a Signal report of 2021 power users First purchase funnel past 12 months compared to last year Has the time to convert changed? Has the conversion rate changed? Run an Impact report on any new features vs goal-event Add annotationsLet’s try and anchor these reports with some nuance. If you haven’t already add annotations to your insights report for the past 12 months noting key changes in strategy, launches of huge campaigns, product launches, entering new markets, shifting the business model and other changes so we can see that alongside any tren
Hey folks! I’m a Mixpanel partner who spends a lot of time implementing the tool for clients as well as developing tracking plans for them. A lot of times I’m brought in to help them after they’ve already had a failed attempt at setting up a good tracking plan and reporting. I noticed that they all tend to make the same few mistakes, so I put together a document that I’d share with them as an implementation checklist. Now that best practices document has been made into a website that I wanted to share with you all. It’s http://trackingplanhelp.com. It’s free, there are no ads, and no signup required. Just a simple guide that also has cost saving tips. Hope this is helpful! If you have any feedback or questions, please post them here or email me directly, I’d love to hear them.
Here are the top questions from our most recent Mixpanel for all webinar, if you want to know more about any of these points, leave us a reply. I am from the Customer Success team, and would like to know more about the use of Mixpanel for CS and integrations with CS apps?There are a few things:Group Analytics - this will allow you to view analytics at both the user and account-level as most CSMs are in a B2B business where the users and the paying-client are often separate. Public Dashboards - This will allow you to share the customers’ user-engagement on your platform with them directly. It’s gated and specific so they will only see their data and as a result you can spend less time telling them stats (as they will have it in real time) but collaborating to increase engagement and plan enablement etc. Engagement - Create your own reports in insights for each of your clients so you can track DAU/WAU or MAU as a measure of engagement. You can also apply a breakdown to surface the most p
We gathered again for Mixpanel for All (aka Mixpanel Q&A) to get you the answers to your biggest product analytics questions with the support of the Mixpanel Community and APAC support and professional services team. Check out the recording and the Q&A from the session below:Q&A from the videoHow to use flow charts to discover significant steps in a user journey When onboarding new users and tracking their early days in the product, what KPIs must we analyse in order to identify Engagement outreach? What should be the threshold post which it can be safe to consider a user as a returning user? I would like to understand how a user traverses within a course - where he drops off, the time spent in each section, etc. How can I track referrals in Mixpanel? More Q&A How to do a basic setup for Mixpanel events?Start with an implementation plan then go over to our developer docs. which will walk you through step by step based on how you choose to implement. The Product Analytic
Have you noticed our Champions in the Community? You’ve probably seen their usernames at the top of the leaderboard! Over the next few weeks, I will be announcing all of our Community Champions to tell you a bit more about the person behind the username. Meet one of our selected Community Champions, Hannah_HL! 1. Please tell us a bit about your roleMy role has Head of Data at ahotlife is to make is easy for my team to properly implement Mixpanel, build reports and provide value so that it can be used to make products improvements. 2. What Mixpanel reports are you currently using to support your business?I use insights very frequently, to understand/find trends/activities of our customers to understand the value of our product. I do also use mixpanels funnels report to understand how our user convert and how they vary by segment - To be able to understand who is converting and who is not and make decisions on why they might not be. 3. Where are you seeing the biggest value from Mixpan
Have you noticed our Champions in the Community? You’ve probably seen their usernames at the top of the leaderboard! Over the next few weeks, I will be announcing all of our Community Champions to tell you a bit more about the person behind the username. Meet one of our selected Community Champions, Dai-Tokyo! 1. Please tell us a bit about your roleFounder & CEO of Kiara Inc. (B2B Real-time Translation SaaS) = Chief Everything Officer = Yes. I'm an assistant for everyone in my company. Maybe Chief Entertainment Officer too? 2. What Mixpanel reports are you currently using to support your business?Daily report of top line. Insights, Funnels and Flows. 3. Where are you seeing the biggest value from Mixpanel?Very easy dynamic charts, easy implementation and cool design of charts. 4. What is your favorite productivity tool?G Suite, Trello, Notion, Slack 5. How do you balance work and personal life?Hot yoga twice a week; I can detox and prioritize tactics and tasks. Beer with my wife o
After joining this brilliant webinar hosted by Mick Rigby, Founder and CEO of Yodel Mobile I thought I’d share my thoughts ICYMI (which stands for in case you missed it)To understand this we have to start by clarifying what we mean by Product led growth as a go to market strategy that puts your product at the forefront of acquiring and retaining customers. It flips the sales funnel on its head by letting folks self-select their upgrades and retention.It’s a bold move.It means you are banking on a strong analytics strategy, clear product market fit and an impactful user experience amongst other things I’ve summarised inspired by insights from the webinar today. Teams have to speak the same languageMarketing, product, engineering and customer-facing teams need to be connected, this is why your analytics strategy should be comprehensive and include all parts of the user journey and metrics that express the direction each team is working on. This can be paired with goal-setting methods lik
Mixpanel For All August 2021Tutorial
Check out the recording for this month’s Mixpanel for All where we covered:Mixpanel for all Framework Best reports for a product manager in a startup? Can Mixpanel integrate with Google analytics? Is it possible to see if a particular conversion rate is improving/worsening over time? How to visualise funnels and use Mixpanel to improve conversion ratesDon’t forget if you ever have a Mixpanel question you can start a new post here and the community will give you an answer! August Top Questions Anyway to analyze New users' interaction and compare it to New users' from last week?I would suggest creating cohorts for the group of users you are interested in and compare them.How do we set up tracking of events?For event tracking, the help page here would be a great place to start Feel free to post here in community if you have more questions :)Is it possible to drill down into a particular stage in a flows report and create a cohort out of that sub-step?Currently, you are not able to create
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