I am getting quite confused on the User Identification, I am calling Mixpanel identify function on my pages to identify and create a user.
Now I Identify the User on the Email id and do set values for the user like website, Unique Id etc.
Despite doing this, I am not able to get a lot of users identified yet, I am getting a good number of unidentified users in the system. Can someone help me in identifying what I might be doing wrong.
I am using Google tag manager for configuring Mixpanel Tags in the app