Mixpanel as Customer Data Platform?

  • 13 January 2020
  • 2 replies

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  • 14 replies


I’m looking to use Mixpanel as my CDP.

With my CDP, I could sync data across tools, create better audiences for Ads and have a clear picture of what my leads did.

Does anyone tried to achieve that?

I’ll sync in Mixpanel:

  1. Zoho
  2. Hubspot
  3. Outreach
  4. Ringover (call)
  5. Crisp
  6. Outgoing / Incoming gmail emails
  7. Mailshake

On people properties sids I push first name from Zoho, Hubspot and Outreach with the following keys: “Hubspot First Name”, “Zoho First Name” etc… Once this is done, I have a nodejs script in background that merge firstname in $firstname. It takes the first value which is not null.

Basically, I’m copying https://www.hull.io/ product in Mixpanel.



2 replies

Userlevel 1

Have you looked into Segment? It may be a part of your solution:

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Segment has Persona feature that is what I want to achieve indeed. 


However, I’m sure with Mixpanel we can achieve that too!