Why do I have more daily active users (DAU) than user profiles?

  • 21 December 2021
  • 2 replies

We just set up MixPanel for our app.
I already have 141 profiles registered by MixPanel.
However, I have 170 DAU some days. I have around 800 weekly active users too.
How is that possible? Do users not always have profiles? (maybe those that are not logged in?) Are some Daily active users actually the same people?

How can I inquire on that?



Best answer by mattsmith 31 May 2022, 10:49

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Hi @Iryna 


Sorry it took so long to get back you about this.

The number of profiles you have is determined by when you are calling identify or alias during the login process for your app. Unless a profile is created, or an existing user is aliased to their existing profile then they will be anonymous.


One way to check this is to go into the Users tab, and top left where you see “xxx Users with Profiles” you can click on this and change it to just “Users”. This will show you all users who have used your app, even if they haven’t created a profile.



Thank you for your reply @mattsmith . Indeed, we have figured that out :).