UTM parameters for app traffic

  • 19 July 2021
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We would like to know from where our users come to our mobile app. We would like to know which marketing campaing drives us more retention or more purchases within our app. Mixpanel seems to track first touch utm but it does not work propperly so we do not really know from where the user came from… Is there anything we can do to track first and last touch utm and set them as a property to our users?



Best answer by Muffaddal Qutbuddin 21 July 2021, 15:31

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Hello @Dani The better way to get traffic source data is to integrate attribution platform such as Appsflyer with your app and Mixpanel to get complete picture of users channel. But there is a cost associated with it.


Another option is to use dynamic links such as firebase dynamic link and google play referral api to get users first and last touch.

here is a guide on firebase dynamic link:

But do note that the second method doesn’t work for all the cases, example you won’t get first and last touch for apple stores.