Setting up WAU / MAU as a percentage

  • 25 June 2021
  • 2 replies

I’m trying to set up DAU / WAU / MAU as percentages but can’t figure out how to do so.

I currently have them set up as unique counts - how do I make them percentages? Thanks.

I might have missed this completely so please let me know if it’s already up / obvious somewhere!


Best answer by Julianne 26 May 2022, 02:28

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Userlevel 5
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@robin is this something you can help with?

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Hi there,

The Insight report has built in data functions that will show the number of Daily Active Users, Weekly Active Users, and Monthly Active Users. If you are interested in a percent, you can create a cohort that includes all users and use the formula functionality of the Insight report.

The cohort for all users may look like the following:



You can then select the built in DAU/ WAU/ MAU as the event and use a formula to turn it into a percentage. I’ve included a screenshot of this below: