Setting up WAU / MAU as a percentage

  • 25 June 2021
  • 2 replies

I’m trying to set up DAU / WAU / MAU as percentages but can’t figure out how to do so.

I currently have them set up as unique counts - how do I make them percentages? Thanks.

I might have missed this completely so please let me know if it’s already up / obvious somewhere!


Best answer by Julianne 26 May 2022, 02:28

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Userlevel 5
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@robin is this something you can help with?


Hi there,

The Insight report has built in data functions that will show the number of Daily Active Users, Weekly Active Users, and Monthly Active Users. If you are interested in a percent, you can create a cohort that includes all users and use the formula functionality of the Insight report.

The cohort for all users may look like the following:



You can then select the built in DAU/ WAU/ MAU as the event and use a formula to turn it into a percentage. I’ve included a screenshot of this below: