Reviewing past vs present performance of a funnel using cohorts

  • 22 August 2020
  • 1 reply

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Hey guys,

After running an experiment for a few weeks and then implemented changes, I realized my sample was not big enough. Now I want to look over my data before/after the implementation to see what % conversion I had and how it changed.

Since the retained users would effect my conversion rates after implementation (had I only viewed it based on time periods), I created cohorts for both time lines before/after my experiment then plugged it into a funnel:


cohort a) Those who signed up before experiment 

cohort b) Those who signed up after experiment


I then created a funnel leading to conversion starting at a time period since 30 days before experiment till 30 days after, then I added both cohorts together into the same breakdown.

Does this sound like the right implementation?


Thank you!

1 reply

Userlevel 2
Badge +2

Hi @arshia93 


I’ve responded to your private message about this question, please look at this and let me know if you need anything else.


Thanks a lot,