New Cohorts Builder in closed beta - email us to get invited!

  • 4 February 2021
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  • Mixpanel Product Manager
  • 57 replies

Hey there Mixpanel community!

We have just rolled out a new Cohort builder experience into closed beta. If you want access to this, please email us at

What's new?

  • Users can use property aggregations when building cohorts to answer questions like:
    • Show me users that did Purchases of a cumulative sum of $50 in the last 7 days (as opposed to what’s supported today, which is “show me users that have done A purchase of more than $50 in the last 7 days")
    • Show me users that watched more than 2 unique videos in the last 30 days
  • Users can use 1st time filters when building cohorts to answer questions like:
    • Who were the users that did their 1st ever purchase in the last 7 days
  • Users can do more than just "on unique days"; they can do "on unique weeks", "unique months"..
    • Show me users that watched a video in 4 unique weeks in the past 3 months
  • New users don't have to learn a new builder experience- it looks and feels like other reports.

Here's a pointer to the documentation and a quick video overview:




Product @ Mixpanel

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