Measure user activation(active users / total users)

  • 20 November 2019
  • 1 reply


What i need is basically to get the number of active users(licence activation) and divide that by total number of users that have access to our software(paying licenses). This is stored on the group object as a user_count.

in short: MAU/Sum(group.user_count)

1 reply

Userlevel 3


You can target users on insights and use formulas to get this calculation. To set it up you would need to switch to Profiles at the top -> set the users and filter to target user properties -> then add a formula to do A/B. I attached a screenshot on my dummy project to help see how you can set this up targeting your profiles and user properties.