I am comparing an Insights report on a single event and a Funnel with the same exact event as the first step. I set both of the date ranges to be “Since January 28, 2020”, and then update the Insights graph from Linear to Cumulative. I would expect the Insights cumulative number to be the same as the first step in the funnel, but the Insights report shows 20% more hits than the funnel. Also, this discrepancy exists whether I add a filter on the event or not, and also whether I choose Unique or Total.
Does anyone know why these would be different or what I am missing here?
Thanks in advance for your help!
Best answer by stephanieView original