Hey all, really appreciate your time looking through this post.
Trying to figure out how to determine retention for the following: Bracketed retention for Day 0-7, 8-15, 16-30.
I'd like to know the retention number for users who come on day 0 and come back on any day between days 1-7. By day 7, what is the % of unique users who came back at least once any one of those days?
Here's what i did — I went to the retention tab and set it to 'reoccuring'. I then picked a day (oct 1 for example) i wanted to observe and calculated data for 30 days (with just the oct 1 cohort).
My problem is that it seems like Day 7 users are only unique for that specific day. For example, out of the 1000 users that came oct 0, on oct 8, 300 users came back. This however does not tell me about the other 700 users that might have appeared days 2 - 6.
For now, i just take total unique users from day 7 and divide them by total unique users day 0. I do the same for day 8 - 15 and again for 16-30.