How to get cumulative of unique users over time in the Insights Report?

  • 16 July 2020
  • 1 reply


In the insights report, by selecting the Cumulative chart option, cumulative events data is reported. While that works well for Totals, it doesn’t work well for Uniques. For e.g., if I am trying to see cumulative viewership of some content over a six month period, reported weekly, if I select the Cumulative chart option, it sums up the unique viewership of each week, without de-duplicating the overlapping users - as is done in a Bar chart. In that sense, it is not truly reporting the distinct Unique values. When I try using it, it reports a cumulative Unique count as a value X, which is 10 times more than the entire Unique viewership for the entire season.

1 reply

Hi Anubhav, good question. I would use cohorts over time in Insights as the best way to cumulatively visualize unique users over time without running into the deduplication issue you’ve described. Here’s a loom video I made showing what this looks like:

Hope that helps! And here’s a link to the insights report I made in the video.