- Slack: 70% of customers send 2,000+ team messages in the first 30 days
- Dropbox: 85% of customers upload 1 file in 1 folder on 1 device within 1 hour
- HubSpot: 80% of customers use 5 features out of the 25 features in the platform within 60 days
In the chart below, for example (which comes from Roberge’s book), in November 48 users were added, and by month 2, 73% of them completed the required sequence.
My challenge is that Mixpanel’s funnel and retention reports don’t seem to be set up to capture events happening with a specified frequency. For example, I can track the event “User Added” following by “Meaningful Activity”, but I can’t track “User Added” followed by “Meaningful Activity 5 times”.
On the other hand, this seems exactly what cohorts are made for. I can set up a cohort to capture this metric easily.
BUT! What I’d like to do is see how this cohort changed month-by-month. How many users were added but never managed join the funnel?
Would love the community’s thoughts.