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Help me to understand retention graph

  • 11 January 2021
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Hello people, I’m new to mixpanel and data analytics. I would like to understand what percentage of my previous buyers are returning and bought again / month. I’m using Unbounded Retention and set the days from Dec 1 to Dec 31 and weekly view. My graph looks like this:

 

But I don't quite understand how to interpret this graph. Can somebody please explain me how to calculate my average monthly retention ? 

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Best answer by Muffaddal Qutbuddin 13 January 2021, 17:45

and change the week report to month to get the monthly retention.

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Let’s understand this with a cohort of users that performed the first event on Nov, 30 2020.

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What this row is saying is that 13 users performed the first event on Nov, 30. Of those users, 46% perform the second event within the same week. Now of those 13 users 7.69% of users performed the second event a week later. And no one of those 13 performed the second event on the 2nd week. So the one-week retention is 7.7% for Nov 30th users.
The same goes for cohorts of other dates.

 

Now the average retention shows the summary of all the dates. So of 100% users, 13.95% users came next week and 5.3% came a week later. The trend line above shows the same.  

 

Note

  

 

I hope I was able to help to understand the retention report.

 

thanks

Muffaddal

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and change the week report to month to get the monthly retention.

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