We’re building a flow, in which users can perform some actions (Action a,b,c) and then submit their details (action d) to download a report.
I’d like to measure how many actions are performed by people who submitted their details, and if these actions helped in making the user submit.
Thing is, that I can’t filter actions a,b,c based on the outcome of the submission, because I can’t send the actual submission as a property to those actions (because it didn’t happen yet). And I can use to mark the user’s profile as someone who submits, because actions a,b,c happened before the tagging, and that info on who did those actions (if they are people who submitted or not) would be not exists (because it happened later down the road).
I can build several funnels, one with the submission and actions a,b,c, one with the submission and without actions a,b,c, and measure the effect but I believe Mixpanel offers more than that.
We’re building a web tool, people won’t sign up, aren’t going to return at high rates, and we’re giving a one time experience in a way.
Thought about using the Signal feature, but I guess there’s a more straightforward way.
Best answer by stephanie
You can take a look at the drop off rate per step in your funnel to see users who did not complete it. Going back to my Funnel report example, to see users who dropped off on step 4, I can hover over the the light blue part of the bar chart on step 4. This will show me a pop up with the percentage and unique counts of drop off. When you click into the section it will show you more details on the step and option to create a cohort of the dropped off users. Once I a cohort of my dropped off users is created, I can then look at the users within that cohort from the Cohort report. Additionally, I can use this cohort in other reports to do further analysis. I have attached screenshots to help see this :)
Hope this helps!