Hi all. Sorry if this is a basic questions but I’m new to MixPanel.
I’d like to understand utilization of licenses on monthly basis by group (aka company).
For example: Company A has 50 licenses: How many / what portion of the those 50 licenses are being used?
- I believe usage would be measured by user activity in Mixpanel
- Would I have “Licensed Users = 50” as a custom property on the group/company?
- How can I compare the MAU for that group relative to the “Licensed Users” group property.
Ideally I would like to generate a report that looks something like this...
| January 2021 | Licensed Users | Active Users | Utilization (%) |
|---|---|---|---|
| Company A | 50 | 40 | 80% |
| Company B | 100 | 90 | 90% |
| Company C | 10 | 10 | 100% |
Hopefully that makes sense. Thanks in advance for your help.
Best answer by HannahMaslar
Hi!
Mixpanel Group Analytics allows behavioral data analysis at a customized group level (such as account, device—or any other way you want to assess your business).
Historically, Mixpanel grouped events by a single identifier called the distinct_id. This ultimately grouped events by the individual user. Group Analytics allows you to use an identifier other than the distinct_id, such as company ID, account ID, project ID, or billing ID.
Group Analytics is available as an add-on package to customers on Growth and Enterprise plans.
You can read more about group analytics here- https://help.mixpanel.com/hc/en-us/articles/360025333632-Group-Analytics
