When measuring retention what do the apps usually measure (sort of benchmark) is it as simple as app open > app open? I’m just thinking there must be some kind of standardisation?
I’m currently looking at New user retention Successful registration > App open and app open > app open. But I am not sure which one we should benchmark ourselves against our competitors reported retention. e.g. IRL 30 day retention is 1% (sensor tower) but what is this 1%?