Brandon, one of Mixpanel’s PMs here. I’m writing to let you know that over the next several weeks, we will remove the Predict report from Mixpanel.
We launched Predict to help our customers better target their messages to users, by identifying which users were most and least likely to convert on a goal. Unfortunately, we’ve found that this is not a key use case for most of our customers.
Given that, we would rather direct our machine learning resources to areas of our product that offer more value. For example, the technology behind Predict is now helping to power the new Impact Report, which enables product teams to accurately determine how their feature launches changed user behavior, without an A/B test. Learn more about causal inference in the Impact Report here.
Starting April 6th, you’ll no longer be able to create new Predictions. However, any existing Predictions will remain, as will Predict Grades on your user profiles. Messages using Predict Grades as targeting criteria will continue sending.
On April 30th, Predict will be removed from Mixpanel. Predict Grades on user profiles will no longer be updated, and messages using Predict Grades as targeting criteria will be paused.
While you will still be able to use Predict Grades to create cohorts and target users, keep in mind that since they will no longer be updated, over time they will likely become inaccurate. If you’d prefer to remove these grades, delete your Predictions via the instructions here before April 30th.
Please read our FAQ guide here, and comment below if you have any other questions or feedback.